
The Résumé Girl helps college students and recent graduates land their first job or internship through creative resume writing and career products. Her latest creation, the Career Search Organizer, was nearly ready for release, when she realized it was lacking one very important thing—CD design! Trying to avoid stalling her product launch, she hired Ribbons of Red to do a quick, one-day turnaround to finalize her product's packaging.
Although the CD design was not a complex project, its overall design was extremely important; the CDs are the most popular item in the package and would be used repeatedly by college students. Because the CDs would be seen all the time (and possibly loaned to friends) they needed to look polished and include the company logo. Each CD played off of The Résumé Girl's existing branding, translating her fun, playful web presence into print form. The CD title was displayed boldly, surrounded in stars, while the sub-title distinguished the type of CD—audio or worksheet.
Package Design