If you can dream it, we can design it. Graphic design is more than just pretty colors and fancy fonts; it’s about the story you are telling to your customers.

PubliciTweet

PubliciTweet is a social media marketing tool that allows individuals and companies to market through the use of Twitter. Users can set up one or several marketing campaigns, choose a list of recipients, and then track the results through their PubliciTweet dashboard. If a message is successful enough, PubliciTweet campaigns will increase ROI and help businesses grow.

As a new web 2.0 application, PubliciTweet needed to showcase that exact style—vibrant colors, larger fonts, and witty icons. The new logo ties in with Twitter’s current branding (birds) while still representing the statistical, charts and graphics side of the tool. We then placed the birds on a line graph as though they were perching on tree branches.

PubliciTweet (specifically social media marketing) can be hard to understand for those who are new to it—and most people are. One of the main challenges for this project was to simplify the idea and make it easy for anyone to understand. The homepage makes it simple for users to find out what PubliciTweet is and how it can benefit a business or individual. We broke PubliciTweet's business model out into three easy to understand steps. The graphical footer rounds out the web 2.0 style, keeping the site fun, but professional.